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Genarts sapphire v97/31/2023 GenArts’ renowned flagship product, Sapphire™, is a gold standard for high-end visual effects creation at leading film studios and broadcast facilities around the world. Here is the full press release from Boris FX:īoston, MA, USA – Septem– Boris FX™, the leader in integrated VFX and workflow solutions for video and film, has signed a definitive agreement to acquire GenArts Inc., developers of premium special effects plug-ins. With both of these packages now under one company will that mean a merging of the two? Less innovation from either package? The killing of one of the products? A price change? A third package from another company to come online? No one knows at this point but there are a lot of editors out where who will be watching this with great interest. I wondered exactly what Dylan wondered in the tweet above when I read the news. Hmm… given they were the two competing products, it's hard to know if this is positive for users.
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